FX WES
Saturday, 26 September 2015
Facebook introduced a 360-degree video
The company
is trying to draw user’s attention towards virtual reality.
On Wednesday Facebook Inc. presented a 360-degree "spherical" video in their newsfeed, allowing users to move around in the latest trailer of "Star Wars: The Force Awakens”.
With the new feature, viewers can change their viewpoint within images including NBC’s “Saturday Night Live” and a LeBron James clip. For mobile devices, users either just tilt the phone itself or swipe their finger across the screen to adjust the angle.
Vice, Discovery and
GoPro
have also signed on for the first version. In the case of the “Star Wars” trailer, users can look behind a moving aircraft or see what is happening on the side by dragging their computer mouse over the video on a desktop.
The new video offer is so far only available for Google Inc.’s Android phones. It is not yet compatible with
Apple
Inc.
’s operating system iOS, but will be within a few months, Facebook said.
Facebook is attempting to get its users hooked on virtual reality – technology the company has bet big on. “Over time, we’ve seen that people enjoy more immersive content in their News Feeds”, Maher Saba, engineering director for video at Facebook,wrote in a blog post on Wednesday.
Facebook moved into virtual reality last year with its $2 billion acquisition of Oculus VR. CEO Mark Zuckerberg has previously called virtual reality the next “computing platform” after mobile devices. The virtual reality in newsfeed video is separate from a
virtual reality video app that Facebook is also developing.
The360-degree-videos will eventually be available for private users, and as a newadvertising feature for companies.
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