Facebook will start to share ad revenue with video creators

Facebook will start to share revenue from ads with companies that publish videos directly to the social network. This is new step towards attracting more premium content, states Wall Street Journal.

The biggest social network in the world will offer their collaborators 55% of revenue from advertisements that appear with video content in the same way as it is on YouTube. The ad will be part of a new feature that shows clips of users on Facebook, who already watch video content on the platform. The social network will sell ads for the new program, which will start later this year.

Facebook generates more than 4 billion video watching every day, said the Chief Executive Director Mark Zuckerberg in April.

The company, which owns the largest social network, wants to convince the mass media to publish more videos to Facebook, before they upload them elsewhere. This is a way to increase advertising revenue from videos.

"The creators of premium content told us that if there is a way to profit from Facebook, they would publish significantly more," said Dan Rose, vice president of the company.

Currently Facebook share revenue from advertising with companies like New York Times and BuzzFeed, who upload videos directly to the social network. These media companies have decided that the ability to reach the 1.4 billion Facebook users worth decline in audience focused on their own sites.