At the end of the first quarter of 2015 the net profit of US company Facebook
Inc (NASDAQ: FB), which
owns the largest social network in the world fell with 20% - up to $ 512 million, or 18
cents per share,
compared with $ 642 million, or 25 cents per share for the same period last
year. Nevertheless, the
results exceeded expectations of the market.
The adjusted profit has increased with
20% - up to 42 cents
per share, says the company statement.
The income
from advertising on Facebook in January to March has increased by 46%, up to $ 3.32 billion. In February the
company announced that the active
advertisers exceeded 2 million
comparing to 1.5 million
in June 2014.
According to the company, Facebook recorded higher revenues
at the expense of growth in sales of mobile advertising: in the last quarter it brought almost three
quarters (73%) of total advertising revenues compared to 69% for
October-December and 59% in January-March 2014
At the end of the first quarter the number of active users
of the social network has constitute
1.44 billion. For only one year
their number has increased
with 13%.
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