Tuesday 5 May 2015

Facebook’s net profit fell with 20%


At the end of the first quarter of 2015 the net profit of US company Facebook Inc (NASDAQ: FB), which owns the largest social network in the world fell with 20% - up to $ 512 million, or 18 cents per share, compared with $ 642 million, or 25 cents per share for the same period last year. Nevertheless, the results exceeded expectations of the market.
The adjusted profit has increased with 20% - up to 42 cents per share, says the company statement.
The income from advertising on Facebook in January to March has increased by 46%, up to $ 3.32 billion. In February the company announced that the active advertisers exceeded 2 million comparing to 1.5 million in June 2014.
According to the company, Facebook recorded higher revenues at the expense of growth in sales of mobile advertising: in the last quarter it brought almost three quarters (73%) of total advertising revenues compared to 69% for October-December and 59% in January-March 2014

At the end of the first quarter the number of active users of the social network has constitute 1.44 billion. For only one year their number has increased with 13%.

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